Why no college students at college track meets?

That's the subject line for a Let's Run message board thread. Some people note lack of marketing, but that's not the heart of the problem. Here's my take...

Let me ask you this...would YOU go to a 6-hour sporting event with no system to determine a winner, and nothing on the line? I don't go to any college invitationals, and I'm about as rabid a T&F fan as there is. Dual, conference, regional, or national meets--I'm there. The rest of 'em don't give a damn whether a single spectator shows up and I'm happy to meet their expectations.

College students don't go to college track meets because it's never been a priority of meet organizers, plain and simple.