The oldest track & field blog on the internet

Wednesday, August 25, 2010

Selling Track Fans

Earlier this week Brett Hoover ran some analyses of his blog,  What he found was nothing short of amazing.
Get this, you [HepsTrack readers] are more educated than MENSA’s audience and wealthier than that of Forbes. In fact, this website’s visitors beat every site I looked at in things like percentage of college attendees, grad school attendees, those making $60,000 a year and those making $100k. And you are also younger than the audiences of the New York Times, the Wall Street Journal and even ESPN.
OK, sure, it's the Heps -- the Ivy League schools.  The people who follow track in that conference are going to be well educated and have some coin.  But his site was still significantly better in these respects than the visitors to the websites of the Ivy League's institutions.

So are track fans loaded?  Hardly.  Look around at meets and you'll see a pretty good cross-section of the population.  But the real hard-core fans, in my experience, come in two types.

A) Older than Moses.  The kind that won't use e-mail, can't figure out their cable box, and yell "right on!" when Joe Paterno says he doesn't know what Twitter is and doesn't want to find out.  They're the kind that write letters to Track and Field News blaming metrification for track's declining popularity.  They think it's a shame that kids these days never learn how to use a sliderule.

B) Young, even more web-savvy than average for young people, and intensely into the sport.  The kind of people who, if there were no Flotrack or Let's Run or RunnerSpace or Track Geek 2010, would create it.  These people are exactly who advertisers want to reach.  Unfortunately for all parties involved, the advertisers don't know it.  Yet.

Yesterday's results
Meeting Lille Metropole in Villenueve d'Ascq, France
Highlight: Reese Hoffa beat a deep field with three men over 21 meters

What's On Today
The Plzenska tycka 2010 takes place in the Czech town of Plzen.  It's not a particularly big or competitive meet, but it's worth mentioning because of the site.  Plzen, then part of Bohemia, began a city-owned brewery in 1839 and three years later brewed the first modern pilsner beer.  It's now known as Pilsener Urquell and is available around the world.  Bohemian immigrant Augustus Busch brought the style to America and named it after another nearby Bohemian town, Budweis.

What's on TV
USATF Outdoor Championships rerun, 1 PM on Universal Sports
Diamond League London rerun, 9 PM on Universal Sports

Around the web
Runner's World Racing News has all the headlines: AlSal figured out what Lydiard knew 55 years ago, Anglea Bizzari signs with Brooks, more Caster Semenya blather, and so forth.

They miss the biggest headline, namely Usain Bolt signed an undisclosed but record-breaking deal with PUMA.

Let's Run looks back at the week in running.

This week's RunnerSpace Live is available.

Track Focus' weekly podcast is worth your time downloading.

Garry Hill's take on the recently released 2011 Worlds timetable 

Brit javelin thrower impales competitor.  No, really!

Even the Voice of America--remember them, fighting Communism in Europe-- interviewed David Rudisha

Old story: guy claiming work injury gets caught not being injured.  New twist: caught competing in track.

A Tim Broe interview

Brianna Glenn on life in Cologne, which she likes.  She says the city is "open-minded" but fails to mention Exhibit A: it hosted this year's Gay Games.

Lauren Fleshman on cold-weather running  and life in Ireland.  The two posts are probably not coincidental.

Samford starts work on a new track/soccer stadium.  It will seat 1200 with 360 chairback seats.

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